We believe that during a football match, viewers are not primarily watching the ads running on the LED strip. We found this to be the most exciting challenge of the task. There are plenty of ads running during matches, most of which are still images. In contrast to the conventions, we created 3 types of dynamic, dynamic solutions, the identity of which was expressed as the following expectation: it should be difficult not to notice. Our plans include expanding the content of our portfolio with a complete selection of LED animations.