This commercial was commissioned by the world’s largest gaming software maker. Each element was created in 3D. The only restriction for the video game development company Electronic Arts was that their products could not be featured in the film. It is a very bold but also very grateful constraint. We built our concept on our childhood memories, when we all loved to build towers and houses from cubes and legos, but what was even more exciting was when we could collapse our buildings. Our slogan was based on this memento: "It's a good game, but we know better."